Prabal currently runs Mathco’s retail media practice and has 17+ years of deep data science experience in companies such as Amazon, Booz&Co, Hulu (a Disney subsidiary) and Walmart Connect. His expertise lies in deriving behavioral insights from consumer/customer buying/browsing/viewing behaviour that influences business outcomes such as product improvement & 1st party data monetization. He was the Head of Customer Insights at Walmart Connect US and Canada where he built the foundational capability of providing valuable bespoke insights to key Walmart JBP advertisers realizing significant incremental revenue streams for the business.