Peter owns the digital marketing function for the one of the fastest growing consumer power tools brands in the world, HART Tools. As a founding team member, Peter helped direct the digital launch of the brand – a collection of 750+ products both online and in-store exclusively with Walmart and today manages the digital marketing group to realize omnichannel growth goals. Peter has worked in-house, as an agent, or as a consultant for 15 different consumer brands in the digital marketing function leading growth on various platforms including direct-to-consumer, Amazon, and multi-brand retail sites.