As Director, Ad Operations, Dominic Manna is responsible for leading the Ad Operations team with operational excellence by building, launching, optimizing and reporting on multi-channel performance advertising campaigns for UB Media, Ulta Beauty's retail media network. Dominic has been a digital marketer for more than 18 years with experience in eCommerce and integrated retail.

Prior to joining Ulta Beauty in February of 2016, he was at FTD and Sears where he led the acquisition channels of SEM, SEO, Display, Paid Social and CSE successfully driving growth, increasing Return On Ad Spend and spearheading technology improvements to improve SEO rankings.

A Southern California native and Pepperdine University graduate, he enjoys spending time with his wife, son and daughter; playing/coaching soccer; watching sports (especially baseball, football and basketball); and keeping up with the latest consumer electronics trends.