Elizabeth Harden has over 12 years of experience in ad tech and programmatic, addressable and performance media and is currently Vice President, Commerce Solutions at Matterkind. Elizabeth is responsible for developing unified commerce programs for brands focused on delivering measurable business results. She develops outcome-based strategies that utilize valuable and vetted 1st, 2nd and 3rd party data to reach and engage these audiences across all channels in a coordinated way. Elizabeth has also led New Business Development in the U.S. for Matterkind and previously worked with multiple other media and ad tech agencies and platforms.