As Sales Director for North America, Karim helps lead Broadsign’s sales strategy and market development in an effort to empower businesses to inform, entertain, and delight their audiences with the most advanced technology in the industry. He has particular expertise in the cinema, shopping centre, and retail markets.
Before joining Broadsign, Karim helped grow sales in North America and EMEA at Lightspeed, a global leader in omnichannel retail technology. He has also held senior sales & retail operations roles at a number of global fashion retailers and has worked as an analyst with a leading investment bank.