Full Name
Jessica Boata
Job Title
US Commerce Lead
Company Name
Wavemaker
Speaker Bio
Jessica, an award-winning commerce veteran, has spent the bulk of her career helping CPG brands achieve sustainable growth by enabling businesses to demystify the ecommerce landscape, honing in on what it means to win in the era of online giants. She excels in creating winning frameworks and go-to-market strategies for innovation. While at Wavemaker, Jessica has taken a data-first approach to client business decisions. She delivers strategic thinking, identifies opportunities, and ensures future capabilities.
Speaking At
Streaming TV: How Danone Uses Retail Insights for Primetime Impact
