Lisa Obaidullah is the Head of eCommerce and Retail Media Investment at Bayer. In her role, Lisa leads the development of commerce media partnerships and framework, as well as manages an in-house eCom and Retail Media activation team. She combines her strategic mindset and expertise in Sales and eCommerce to shape the future of commerce media at Bayer.



Prior to her role at Bayer, Lisa gained years of experience in the consumer packaged goods (CPG) industry, including holding various roles at Merck and Revlon, where she achieved impactful results in driving customer engagement and revenue growth.



Lisa earned her MBA in Business Administration and Management from Northern Illinois University and her B.S. in Business Administration from Eastern Illinois University. Lisa is based in the Greater Chicago area and actively involved in her community, including volunteering and mentoring with the YMCA of Metropolitan Chicago.