Sr. Product Manager II, Media
Cara currently leads the local automotive media product strategy at Cars.com, where she specializes in audience-driven retail media strategy across O&O and paid media for the marketplace. Previously, Cara led the digital advertising business at Dealer Inspire, a subsidiary of Cars.com, and scaled its paid media services to over 1,000 dealer customers.
The Future of Retail Media: Transitioning From Outsourcing to In-Housing