Kristen DiCorleto is the Head of Marketing at CVS Media Exchange (CMX). In her role, Kristen oversees the positioning, brand strategy and content strategy for CVS Health’s retail media network and is responsible for the go-to-market approach, including sales enablement and learning & development. With more than 20 years of experience in marketing and media across the diverse retail and financial service industries, Kristen leveraged her deep understanding of digital marketing to launch CMX in 2020. But the achievement she is most proud of is being the mother of two very busy toddlers. Kristen resides with her family in Boston, MA. Go Red Sox!