Jessica Hendrix, EVP and CMO of Hy-Vee, and president of RedMedia, will join P2PI's Editorial Director Jessie Dowd for a fireside chat that looks at connecting with today's shoppers across the omnichannel journey and the role retail media has played — and continues to play — in the evolution of commerce marketing. The discussion will explore how shifting consumer trends and insights into shopper behavior have transformed retail and how today's leading marketers are reimagining the path to purchase with new strategies and tactics.