The analytical capabilities that come as a by product of retail media advertising are unlocking newer, more robust means of measuring value. Today, retail media delivers a lot more for advertisers and brands, giving more opportunities to understand the holistic impact campaigns are having on customers across all stages of the marketing funnel. Historically, retail media has focused on measurable, attributed sales; however, there's now an opportunity to go further, bringing advertisers robust analysis of deeper, more impactful success metrics.

Sponsored by: