In this session, DG Media Network’s Charlene Charles and Goodway Group’s Angela Myers will unveil the findings of the "Retail Media Evolution" research report from Goodway Group and the Path to Purchase Institute, capturing perceptions and insights from brands, agencies and retailers. In addition, Charles will share her first-hand experience as a pioneer and leader of DG Media Network, offering invaluable insights into the findings and their impact on retail media network evolution. Discover how budget allocations are shifting, what components shape today's retail media strategies, and the factors influencing investments and partnerships within the RMNs. Gain valuable perspectives on program management, challenges faced and key performance indicators driving campaign success. Join us as we delve into insights from every corner of the industry, uncover the diverse viewpoints shaping the retail media ecosystem, and chart a course that creates a winning combination for all.

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