The purchase journey may be complex, but the approach to media doesn’t have to be. By taking a full-funnel marketing approach, advertisers can ensure they not only reach shoppers where they are, but also connect with them in the mindset they’re in from discovery to purchase decision-making. In this session, we’ll break down what full funnel media looks like in practice, with research-based insights and case studies from Roundel and leading brands on how advertisers can maximize performance.

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