In today’s accelerated commerce realm, linear thinking and communication is no longer sufficient to develop marketing campaigns that gain and maintain shopper interest, especially in the ultra-fast-paced CPG markets. To compete in this evolving landscape, brands need to establish the right mix of intelligence, partners and processes to empower their efforts to understand unfolding market dynamics and effectively measure and prioritize go-to-market efforts across the business. Join leaders from General Mills and Stackline for an in-depth discussion around the strategies modern leaders are leveraging to effectively identify and activate growth pathways. Key takeaways:

• How General Mills embeds search expertise into its marketing teams for optimal impact.
• How General Mills engages Stackline intelligence and services to make informed investment and advertising decisions.
• Key considerations for translating brand priorities into effective, growth-focused search strategies.
• Ways brands are generating more incremental gains with “less.”

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