Name
Going Beyond ROAS: Applying Incrementality Measurement to Retail Media
Date & Time
Thursday, June 27, 2024, 1:40 PM - 2:15 PM
Description
While ROAS is the default performance metric for measuring retail media it has numerous shortcomings. In this session we will highlight the challenges that come with using ROAS, how you can go beyond ROAS to measuring incrementality, and deep dive into real case studies and best practices learned from applying incrementality measurement to retail media.
Sponsored by:
Speakers
Location Name
Red Lacquer Room