The retail industry is undergoing a significant shift, with new technologies and consumer behaviors reshaping the way brands engage with customers. In this fireside chat, hear from Ryan Burns of Sam’s Club MAP and analyst/consultant Andrew Lipsman as they explore what’s next for retail media. Attendees will gain valuable insights, including:

• The latest trends and innovations that are propelling retail media 3.0.
• The focus on experiential and in-store activations, and why it should matter to marketers.
• How to approach customer lifetime value and other key metrics with retail media.
• Actionable strategies to help marketers stay ahead in the retail media revolution.

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