Full Name
Ollie Shayer
Job Title
Omni-Media Director
Company Name
Boots
Speaker Bio
Ollie Shayer has been working in media for the last 18 years in FMCG, retail and pureplay e-commerce across EU, US, LATAM and APAC regions. Currently, an Omni-media director for Boots UK and ROI, with a focus on implementation of an Omni-Channel, consumer centric agenda – with responsibility for both our consumer media agenda and also our retail media group – Boots Media Group.
Ollie recently lead the eCommerce and Media transformation for ECCO and before that the delivery of global media strategies and activation for Booking.com. Highlights include in-housing all of programmatic advertising, building a global agency network, and transforming brand marketing to a data-driven approach by masterminding a new integrated marketing process. Formerly Ollie was Head of Media Planning at Diageo Western Europe and head of digital for Nestle UK and ROI.
Ollie recently lead the eCommerce and Media transformation for ECCO and before that the delivery of global media strategies and activation for Booking.com. Highlights include in-housing all of programmatic advertising, building a global agency network, and transforming brand marketing to a data-driven approach by masterminding a new integrated marketing process. Formerly Ollie was Head of Media Planning at Diageo Western Europe and head of digital for Nestle UK and ROI.
Speaking At