Pankita Desai leads Shopper Marketing at Chobani, successfully driving innovative initiatives with retailers during the rise of retail media networks. Her collaborative approach and cross functional partnerships deliver meaningful results focused on targeting key audiences and gaining incremental ROI, with an expertise in customer data analyses and budget optimization. Pankita is responsible for developing and driving shopper marketing strategies across all channels, educating on the evolution of retail media, and executing conversion driven activations and measurement, which have contributed to significant success in the competitive retail media and shopper marketing landscape for Chobani.