Robin Neufeld, MBA, CM, is the Director of Marketing at Advance powered by Loblaw, the retail media division of Loblaw Companies Limited. Robin started her career on the brand marketing teams at General Mills Canada before joining the Canadian Broadcasting Corporation (CBC) to run the Content Marketing team, leading omnichannel brand partnerships and new media innovations.

Robin is now bringing her CPG marketing background together with her media experience into the growing space of retail media, leading all product marketing and external communications for Advance. She and her team work closely with digital product and merchant teams to launch new data, loyalty and media solutions to their clientele of Canada’s top-tier CPG companies. Robin holds an MBA from the Rotman School of Management at the University of Toronto and is an active Chartered Marketer leader with the Canadian Marketing Association.