JR Crosby oversees adtech and data partnerships for GoPuff Ads, focusing on driving strategic collaborations and maximizing partner value. With a robust background in programmatic advertising, data strategy, product innovation, and performance retail media, JR has led significant initiatives to enhance GoPuff's retail media capabilities since joining in November 2021. Prior to GoPuff, JR held key roles at CitrusAd (now Epsilon Retail Media), GroupM (Xaxis), and Triad Retail Media. As a seasoned professional in adtech partnerships, JR is responsible for driving partnerships to deliver impactful outcomes for GoPuff, media buyers, and adtech partners alike.