Beth’s career has incorporated all aspects of marketing - brand, consumer, shopper, retailer and now ad tech. She has joined Yahoo to develop our go to market strategy on Commerce Media, leveraging our latest collaboration with Kroger Precision Marketing.


Prior to Yahoo, Beth worked for The Mars Agency for nine years, leading client teams on the West Coast and executing shopper marketing programs with strategic retail partners (ex. Albertsons, Costco, CVS, Kroger, Lowe’s, Meijer, Publix, Safeway, Target, Walgreens, Walmart). She & her Colgate client were awarded the Silver Effie for their Safeway “Turn off the Water” campaign driving incremental category sales and brand market share. Prior to The Mars Agency, Beth created the Shopper Marketing discipline at Method Products where she worked with all classes of trade.


Beth is a foodie at heart and began her early career in Private Label product marketing for a frozen food manufacturer, founded by the creator of President’s Choice. She leveraged this experience to lead the Frozen team as well as the Perishable Meat, Produce and Seafood teams for Safeway Corporate Brands. Beth holds a bachelor’s degree in International Relations from the University of California, Davis. Having recently moved to Boise, Idaho she is exploring all the outdoors has to offer especially skiing, biking and hiking with her husband, two children and two dogs.