Nick Hamilton is the head of technology for Kroger Precision Marketing and leads our shared services group at 84.51°. In this role, Nick leads the development and science that fuel the Kroger Ad Platform. His teams bring to life state of the art algorithms to ensure advertising is personalized and relevant. Performance is proven through closed loop measurement for brands and agencies and provides additional data points to continue optimizing performance.

Prior to his current role, Nick was SVP of Technology, where he led strategy, development, and delivery of 84.51°’s shared services group, Enterprise Capabilities. His cross-functional team of nearly 400 engineers, data scientists and product managers ensure 84.51°’s platform, data, and core science capabilities enable its technology teams to deliver differentiated products that are better, faster, and more affordable.

Nick graduated from University of Louisville, where he studied Mathematics and Finance. He resides in Cincinnati with his wife and four children.