Amanda Kramer is a Senior Client Success Director for Albertsons Media Collective, the retail media arm of national grocer, Albertsons Companies. Amanda and her team are focused on growing the business through client collaboration and strategic planning. Her passions lie in understanding shoppers’ behaviors and identifying insights to help create value and meaningful solutions for both shoppers and brands.

Prior to her time at Albertsons Media Collective, Amanda spent more than a decade at Oracle (formally Datalogix), where she supported companies and brands like Disney, Kraft, Uber and PepsiCo, creating value from purchase-based data. She drove incremental outcomes for brands and consumers by providing powerful sales measurement solutions across digital platforms and by creating a better customer experience through data and technology.

During her tenure at Oracle, Amanda also became an expert in adtech technologies and data collaboration clean rooms which she now leverages to better support advertising clients as a strategic problem solver for Albertsons Media Collective and the retail media industry as a whole.

Amanda has her Master’s degree in Integrated Marketing Communication from Quinlan School of Business at Loyola University Chicago.