Full Name
Jeff Pedersen
Job Title
CEO
Company Name
ROFDA
Speaker Bio
Jeff Pedersen currently President and CEO of Rofda has over 45 years in the grocery industry. Jeff recently retired from Associated wholesale grocers as Chief Sales and Support officer after nearly 25 years and prior to that worked at Hy-Vee in a variety of management positions. Jeff continues to focus on the success of the Independent Grocer and leveling the playing field. Jeff believes we should always focus on doing what’s right. One of his favorite leadership quotes is “It’s not who is right it’s doing what is right”.
Speaking At
