No marketer can ignore retail media's meteoric rise in recent years and its impact in the commerce marketing world. At the same time, no marketer would deny that at the heart of retail media lies the shopper. The challenge is seamlessly integrating the two to create and maintain a loyal customer base. Albertsons Cos. CMO Sean Barrett joins P2PI Senior Editor Cyndi Loza to walk through current shopper trends and how they're shaping the grocer's strategy to increase loyalty and create customers for life.

The session will also cover:

• Unlocking shopper convenience and inspiration through in-store grocery innovations.
• Using data to uncover new loyalty-building opportunities.
• Building marketing teams for the future of commerce.