Name
General Session: Crafting Intuitive and Data-Driven Campaigns for Evolving Audiences
Date & Time
Wednesday, May 7, 2025, 1:30 PM - 1:50 PM
Description
Succeeding in retail requires a dynamic intersection of data analytics and intuitive marketing. We'll learn how Charisse Hughes, Kellanova Chief Growth Officer, is building a future-ready Kellanova through strategic brand innovation, personalized engagement and inclusive experiences.
Delving into the art and science blend of modern marketing, Hughes will discuss how Kellanova is connecting with diverse audiences and using advanced analytics and AI while maintaining an authentic, human touch in its strategies. Hughes will also offer insights into her own leadership journey, the macro trends shaping the industry, and the people and brands that inspire her broader perspective.
Speakers
Location Name
Grand ABC