As in-store media enters the hyper-growth phase, it’s critical to have a holistic understanding of the experience and business model evolution that are fundamentally changing the way brands and retailers view and monetize in-store. Learn examples of the global growth and change in impression models, how conversion data is triggering a migration from CP/M to CP/C metrics, and how shopper loyalty programs have become the new cookies of retail media. Explore a deeper perspective of the rapid innovation coming from multiple in-store retail media sectors, and gain insight on how wins and losses from around the world can shape your in-store strategy.

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