In the evolving landscape of retail media, the next era is focused on fully realizing its value potential. Brands today struggle with siloed data that limits optimization to individual retailers, preventing a holistic approach for brands and a sub-optimized consumer experience.  This session will delve into the transformative potential of data partnerships, showcasing how retailers, brands, and stakeholders could work together to drive more personalized, effective and efficient marketing strategies by way of consumer identity, machine learning and AI along with the current roadblocks standing in way. Experts will tackle key challenges, including data privacy concerns, and offer practical use cases for retail media that could potentially unlock more value to brands. 

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