The shopper’s journey has never been more fragmented — or more ripe with opportunity. This keynote will unpack three major consumer trends disrupting how people discover and buy products:

• The rise of AI-powered shopping
• Growing demand for affordability in a tariff-shaped world
• Content as an engine for commerce

Learn what these shifts mean for brands, retailers, and the future of retail media — and how to respond with agility, creativity, and relevance.