This engaging discussion will delve into the crucial connection points of the shopper journey to deliver a truly seamless experience from click to brick. Alongside Colgate-Palmolive’s omnichannel marketing lead for their value, drug, and grocery channels, Vestcom's head of media solutions will help explore the power of an integrated omnichannel approach that connects digital and physical activation to motivate shopper action at the point of purchase.

Learn how to unlock the full potential of in-store media by balancing the unique roles of merchandising and media while aligning shopper and brand objectives.

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