This engaging discussion will delve into the crucial connection points of the shopper journey to deliver a truly integrated experience from click to brick. Alongside a panel of leading CPG brand marketers, Vestcom's head of media solution will help explore the power of an integrated omnichannel approach that connects digital and physical activation to motivate consumer action at the point of purchase. Learn how to unlock the full potential of in-store media by balancing the unique roles of merchandising and media while aligning shopper and brand objectives.

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