In today’s omnichannel world, brands must provide customers with a consistent, cohesive experience across all digital and brick-and-mortar touchpoints, optimized to drive real-world outcomes like iROAS, visits and sales. No longer can channels, platforms and devices operate in a silo; rather, all pieces must work together to create a seamless commerce journey, from brand discovery all the way to purchase.

In this session, we’ll explore several case studies of brands that are executing truly unified omnichannel strategies across channels — mobile display, DOOH, CTV, social, and more — to ensure a frictionless commerce journey. We’ll not only dig into the key tactics that created a seamless out-of-store to in-store experience but also detail what elements made these campaigns so successful.

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