CPG marketers face relentless uncertainty like economic uncertainty, looming tariffs and media fragmentation; relying on past data or slow reports for true iROAS is a costly gamble. It’s time to stop chasing ghosts. In this session, InMarket’s General Manager of Measurement, Stan Turek, will reveal how to prove the causal impact of every advertising dollar. Learn to leverage real-time insights, identify the CPG metrics that genuinely drive incremental growth, eliminate costly blindspots, and maximize sales lift through decisive in-flight optimization and clear accountability.

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