You know your digital shelf data holds valuable insights, but how do you translate that into a concrete commerce media plan? Many brands struggle to bridge this gap, using shelf data reactively, if at all, during campaign execution. This session provides the "how-to" playbook. Through a live role-play building a media plan for a fictional product launch, we'll demonstrate exactly how to use digital shelf insights to inform strategic commerce media decisions during the planning phase. Gain actionable frameworks and see how data tools can help turn shelf performance into targeted, efficient media strategies.

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