Retail media is at an inflection point. As advertising budgets shift, brands and agencies are reevaluating how they approach on-site and off-site retail media. As brands face hurdles such as fragmentation, efficiency and measurement, they’re looking for retailers who can streamline access to their retail media platform through programmatic channels. Retailers who do this will unlock new brand budgets and drive additional demand.

In this session, we’ll unpack new data and insights from media buyers, including agencies and brand marketers responsible for retail media investments. Through these insights, we’ll discuss what’s working, what’s not, and what the industry must do to unlock the full potential of retail media through programmatic channels.

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