As the retail media network landscape grows more competitive, differentiation is critical — but what is truly ownable? This session will focus on how RMNs can compete through experiential placements and deeper consumer engagement beyond traditional retail environments. The discussion will explore key strategies for RMNs looking to carve out a unique position, highlighting how brands are evolving their approach — not just as retailers, but as broader platforms for meaningful consumer connection — to create holistic brand experiences that drive lasting impact.