The traditional retailer/supplier relationship is evolving. Roles have reversed as retailers look to sell their media to brands. This fundamental shift has created a greater need for symbiotic relationships that has pushed retailers to explore new and innovative ways to partner with brands across the enterprise to grow omnichannel sales. This informative session will share the best practices and insights needed to transform brand-retailer relationships by collaborating across retail media, merchandising and marketing.

Join us to learn how to:

• Strengthen your retail media investments by coordinating activation with your merchant partners.
• Leverage those investments to secure new marketing and promotional opportunities across the enterprise.
• Effectively prepare to have the critical connected commerce discussions needed to drive real business impact with your key retailers.