With over 22 years of marketing and sales experience within the CPG industry, Christen has a
proven track record of driving brand growth, strategic marketing and business development.
She has played a pivotal role in shaping high-impact campaigns and scaling revenue for major
organizations through her expertise in retail media, e-commerce, and in-store marketing.

Currently the Director of Shopper Marketing at Chobani for over 7 years, Christen leads the
team with a deep understanding of consumer behavior, guiding strategies from awareness to
conversion. She began her career at the MARS agency specializing in Shopper Marketing for
clients like Kraft Heinz, Philips Lighting and Nestle before transitioning into sales at
CROSSMARK where she quickly rose to Kroger Team Leader, managing key clients including
GlaxoSmithKline, Novartis and Bayer.

After stepping away to raise her three children and launch a charitable foundation supporting
local food banks, Christen returned to corporate life at PepsiCo, developing national
promotions and new product launches including the Doritos Locos Taco and Baja Blast Freeze.
She later led agency accounts for brands such as Duraflame, The UPS Store, Nestle and
Starbucks.

A graduate of Michigan State University, Christen lives in Southern California with her husband,
Golden Retriever and enjoys traveling to visit her three adult children.