Full Name
Craig Dubitsky
Job Title
Founder and CEO
Company Name
happy®
Speaker Bio
Craig is the founder and CEO of happy® coffee, founder of hello® products, and former Chief Innovation Strategist of Colgate-Palmolive.
Craig and his co-founder, Robert Downey, Jr., launched happy in 2024 with a mission to elevate the everyday. In record time, the brand secured placement in over 15,000 retail doors and over 60,000 brand points of distribution across leading retailers Walmart, Target, Kroger, Albertsons, HEB, Sprouts and online at Amazon.com/happy. Priding itself on using only the best, selectively sourced green beans produced by thoughtful growers primarily on 2 to 5 acre farms and opting for a slow roasting process to protect the finest of flavor, happy not only delivers a seriously delicious™ cup of coffee but the company cares about the person drinking it. In an effort to de-stigmatize mental health, happy partnered with NAMI, the National Alliance on Mental Illness, the nation's largest grassroots mental health organization, with a dedication to building better lives for millions of Americans. Think of it as coffee with a conscience.
hello, the world's first naturally friendly™ oral care brand, was acquired by Colgate in January of 2020. hello became the fastest-growing oral care brand in N.America, with products now available in over 55,000 food, drug, and mass retailers. hello was named by Inc Magazine as one of the Best Places to Work, as well as "One of the 25 Companies That Are Changing the World." Dubitsky himself was named to Advertising Age's Creativity 50, the publication's annual list of the most influential and innovative creative thinkers, and one of the 100 Most Inspirational Marketers in the World by The Internationalist.
Prior to hello, Craig was a co-founder and creative lead at eos products, a founding board member at Method Products, and a strategic advisor to Seventh Generation, Boots, and various private equity funds.
Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as an Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.
Craig and his co-founder, Robert Downey, Jr., launched happy in 2024 with a mission to elevate the everyday. In record time, the brand secured placement in over 15,000 retail doors and over 60,000 brand points of distribution across leading retailers Walmart, Target, Kroger, Albertsons, HEB, Sprouts and online at Amazon.com/happy. Priding itself on using only the best, selectively sourced green beans produced by thoughtful growers primarily on 2 to 5 acre farms and opting for a slow roasting process to protect the finest of flavor, happy not only delivers a seriously delicious™ cup of coffee but the company cares about the person drinking it. In an effort to de-stigmatize mental health, happy partnered with NAMI, the National Alliance on Mental Illness, the nation's largest grassroots mental health organization, with a dedication to building better lives for millions of Americans. Think of it as coffee with a conscience.
hello, the world's first naturally friendly™ oral care brand, was acquired by Colgate in January of 2020. hello became the fastest-growing oral care brand in N.America, with products now available in over 55,000 food, drug, and mass retailers. hello was named by Inc Magazine as one of the Best Places to Work, as well as "One of the 25 Companies That Are Changing the World." Dubitsky himself was named to Advertising Age's Creativity 50, the publication's annual list of the most influential and innovative creative thinkers, and one of the 100 Most Inspirational Marketers in the World by The Internationalist.
Prior to hello, Craig was a co-founder and creative lead at eos products, a founding board member at Method Products, and a strategic advisor to Seventh Generation, Boots, and various private equity funds.
Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as an Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.
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