Lindsay Pullins, director and Head of Commerce and Performance Partnerships and Business Development at Roku, oversees Roku’s Retail Media, Commerce, and Performance strategy and partnerships.

Lindsay and her team help media and performance companies build and drive outcomes-based CTV business strategies for both the buy-and-sell-side. She leads partnerships with Walmart Connect, Kroger Precision Marketing, Best Buy Ads, Instacart, Unity Gaming, and more. Her partnerships focus driving true full-funnel insights that showcase the power of Roku.

Lindsay has been at Roku for three years, joining from Kroger Precision Marketing (KPM), where she was Director, Offsite - Product Strategy and Innovation. During her three years at KPM, she was responsible for KPM’s off-property retail media Business and Product strategy, inclusive of partnerships with Roku, Pinterest, Facebook, Pandora, and Influencer, and overseeing the KPM Media Planning and Activation teams. Prior to her retail media strategy role, Lindsay was Sr. Director of Programmatic and Digital Media, at Empower Media.