Dan Cropsey has been at the forefront of marketing technology and consumer intelligence innovation for the CPG and retail industry for over three decades. As a product and technology executive for several groundbreaking start-ups and industry leaders like Nielsen, Catalina, and NCSolutions, he brought enterprise-scale solutions to thousands of brands, retailers, publishers, and agencies. Dan is an industry expert and strategic advisor across all aspects of marketing data and analytics, having fueled solutions ranging from brand strategy, marketing mix, trade promotion, and advertising across all digital and in-store channels. Dan now advises his clients on how to better ‘understand and influence behavior’ through their product and data strategies via his company Harmony Marketing Technology Advisors.