Michael Bell serves as the Director of Retail Media Sales at Kroger Precision Marketing (KPM), a division of 84.51° and The Kroger Co, and has been with the company for 5 years. In this role, he oversees and leads strategic initiatives within the grocery vertical, partnering with some of the largest, most beloved grocery brands in the world. He and his team are focused on the development and execution of retail media strategies that connect brands with Kroger’s extensive customer base.

Bell has been instrumental in advancing KPM’s advertising solutions, designed to streamline media buying for brands across various channels, including search, onsite display, offsite digital, and connected TV. His efforts support Kroger’s commitment to innovation in retail media and enhance the company’s capabilities in delivering targeted advertising solutions to grow brands.

As part of the KPM leadership team, Bell actively participates in industry events, where he engages with peers and discusses emerging trends in retail media. His contributions reflect a deep understanding of the evolving landscape of CPG and retail, and the critical role of media in shaping consumer experiences and building brands.
Prior to this role, he held various positions at Quotient Technology and holds a Bachelor of Science from the University of Cincinnati.