wag is Walgreen's retail media division, leveraging first-party data generated by the nation’s second-largest loyalty program: 101M+ myW members shopping online and Walgreens’ ~8K stores nationwide. wag offers omnichannel media solutions across in-store, onsite and offsite, with reporting and measurement down to the SKU-level. This fall, wag is expanding solutions with a digital in-store signage pilot with top brand partners. Other key in-store partners include Neptune, Catalina, DMI and Terraboost.