Joe Frick is senior vice president of growth at Goodway Group, where he leads growth strategy initiatives for the brand/commerce division, spanning the firm's full-funnel digital agency and consumer brand, CPG, retail, commerce and creative services. He helps clients exceed customer acquisition and retention goals through the smart, strategic, and ethical use of marketing data. An active industry speaker, mentor, and advisor, Joe is known for his high-energy approach, participation in several industry organizations, and continual pursuit of knowledge. His expertise spans strategic planning, data analysis and innovative marketing solutions.