Doug Chavez is EVP Global Retail Channel Strategy on the OneMars Pet and Snacking business for Publicis Commerce and Mars United Commerce. A retail media and commerce expert who drives measurable business impact by orchestrating cross-functional teams and integrating people, technology, and intelligence across the entire commerce and shopper marketing ecosystem. At WPP, he developed shopper-focused intelligence strategies that powered strategic transformations for clients and agency teams that fueled growth and speed-to-market. Doug led the Instacart partnership strategy and was instrumental in designing the shopping cart API at the partnership's center. He also led the Global Amazon Ads and AWS partnership, where he led Amazon’s first “Executive Visioning” (EV) session in the advertising industry. While at WPP’s Geometry Global agency, he stood up the agency's first programmatic practice and led the integration with the insights team, helping clients such as Nestlé, Coca-Cola, and Kimberly-Clark grow share and improve retail media intelligence. Doug excels at identifying and executing growth opportunities by translating complex technology integrations into actionable program strategy and creative briefs.