Jessica Creces is a senior executive with over 25 years of experience driving growth and innovation in the technology and media sectors. As Senior Vice President of Retail & Media at Creative Realities, she leads initiatives that leverage data insights to drive strategic decision-making, develop a comprehensive understanding of customer needs, and deliver value-based partnerships.

Dedicated to leveraging technology and creativity to transform customer experiences in retail environments, Jessica has become a key influencer in shaping the future of in-store digital media in Canada. Her extensive background in strategy and business development includes leadership roles at BlackBerry, D2L, Christie Digital, and RBC, equipping her with a comprehensive view of the evolving tech landscape.

Jessica holds an MSc in Technology Management from Wilfrid Laurier University and a BSc in Computer Science from Western University.