Jeff is our GM, Retail Data Partnerships at The Trade Desk Jeff Daniel is General Manager of Retail & Commerce Data Partnerships at The Trade Desk, where he leads the U.S. team responsible for bringing high-quality data to market. He works with brands, retailers, and technology partners to accelerate growth through stronger audience activation and improved business outcomes. Previously, Jeff held leadership roles on both the brand and agency sides, including leading U.S. national and retail media strategy at Kimberly-Clark and driving integrated media planning for B2C and B2B clients at agencies.