Stephenie Cattonar is a transformational business and technology executive specializing in strategy, product innovation, analytics, and commercialization. As Senior Director of Strategy, Product & Analytics for Orange Apron Media, MarTech & Loyalty at The Home Depot, she leads initiatives focused on retail media, advertising technology, customer experience, and next-generation marketing platforms.

With more than 15 years of experience across finance, risk management, operations, and commercialization, Stephenie built her career within major financial institutions and startup ventures focused on emerging asset classes before transitioning into consulting and later the retail industry. Her diverse background has enabled her to operate at the intersection of business strategy, technology, analytics, and operational transformation.

Known for bridging strategy with execution, Stephenie has played a key role in modernizing and scaling Orange Apron Media’s capabilities. She pioneered Orange Access, a unified self-service advertiser platform that streamlined media buying, reporting, creative management, audience activation, and campaign optimization into a single integrated experience — launched in under 18 months and ahead of many industry incumbents.

Throughout her career, she has built a reputation for breaking down organizational silos, driving innovation at scale, and aligning cross-functional teams across product, engineering, analytics, operations, sales, and marketing. Stephenie is recognized for combining strategic vision with operational execution to create scalable platforms, data-driven decisioning, and measurable business growth.

She holds both a Master’s Degree in Risk Management and an MBA in Finance from Georgia State University.