Erich Parker is Senior Vice President of Integrated Media at Blue Chip, where he leads cross-channel media strategies that connect brands with shoppers and drive measurable growth. A winner of the 2026 Retail Media Award from Path to Purchase Institute, Erich is recognized for helping brands navigate the rapidly evolving intersection of retail media, shopper marketing, and emerging technology.

With experience spanning both agency and client-side marketing, he brings a pragmatic perspective to today’s biggest industry challenges. From proving retail media ROI and connecting digital and in-store experiences to evaluating how AI and automation can drive meaningful business impact. Erich specializes in translating strategic insight into actionable media solutions that help brands adapt and succeed in an increasingly complex retail landscape.