In Store Digital 2.0: Enhancing Revenue with Sensors and Personalisation
Date & Time
Wednesday, October 11, 2023, 10:20 AM - 10:50 AM


As retailers deploy second generation In-Store Media Networks utilising digital screens with advanced sensors, brands are stepping up to significantly increase their spend on in-store media in networks that give them click through level insights on in-store shopper behaviour. Retailers providing trackable ROAS metrics for in-store ad spending have a major edge on all other forms of digital media. Join Chris to learn how helping brands connect with highly targeted audiences - both in-store with intelligent sensor-driven screens and at home with hyper-targeted audience streaming ad insertion - delivers the holy grail of connected engagement that brands desire.