The media landscape has exploded in recent years, meaning customers are discovering and purchasing brands across more channels than ever. However, this proliferation of media channels also means it’s harder for marketers to guarantee reaching a sizeable number of their target audience on any one channel. It's therefore clear that an omnichannel strategy is pivotal to the success of any retail media marketing. Join Lee as he shares examples from Boots, Co-op and The Very Group of how they've successfully put omnichannel at the heart of their RMN, and what this means for retailers and brands looking to do the same.